General Motors and Ford were duking it out with their "Olds vs. Edsel" wars. Ford's Edsel included such forward-thinking features as lights that reminded drivers that it was time to service the engine. Chevrolet opted to put their money into advertising. This is the year that had Dinah Shore singing "See the USA in your Chevrolet" on radio and TV spots. Whatever people chose to drive, the average cost of a car was only $2,749. Brace yourself -- gasoline was only 24 cents a gallon!